Studies · Analysis · Earned media

Original studies.Stories worthcovering.

You bring

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We turn company data, ideas and questions into documented studies and analyses — with conclusions we can take to journalists, and that can become news.

In the press

Studies that becamepress stories.

Conclusions from our studies and analyses have been picked up by national and regional outlets.

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    Media mentions

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    Publications

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    Peak mentions for a study

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    Average mentions per study

Publications that have cited our studies

  • Adevărul
  • Digi24
  • HotNews
  • Libertatea
  • Știrile ProTV
  • Mediafax
  • Capital
  • Romania Insider
  • Antena 3
  • Gândul
  • Ziarul Financiar
  • Realitatea

Explore media appearances

What we do

Analysis and studies,built for press visibility.

We start from your company's data, questions or field. We identify what is worth investigating, run the analysis or study, and turn the conclusions into stories we can take to journalists.

Data Story

Turn existing data into an original study or analysis and surface conclusions with potential for press pickup.

Explore Data Story

Data Opportunity

Find analysis opportunities from your business, your field and the topics that matter to the public.

Explore Data Opportunity

Studies & Barometers

Design in-depth or recurring studies that can generate new evidence and press stories over time.

Explore studies

Where we can start

You don't need a study ideato work with us.

01

You have data

We analyse what you already have and look for original conclusions relevant to the public and the press.

02

You have an idea

We set the right method and check whether your question can become a study or analysis with editorial potential.

03

You have a company

We identify the questions and analysis opportunities in your field.

Tell us where to start

Selected work

Analysis · Cost model

What does it actually cost to raise a child in Romania?

Published on ClubulCopiilor.ro: a childhood cost model by age band, built from a basket of goods and services using reference study prices and INS data. The conclusions became a national story, with 95 documented media mentions.

95Media mentions

Explore the project

Study data visual

Average annual cost by child ageRON

Stacked annual cost of raising a child, by age band05k10k15k20k1–33–66–1111–1515–19Child age (years)Annual cost (RON)
  • Care & essentials
  • Education & social life
  • Food, clothing & daily costs
Annual averages by age band, from the study model (RON)

How we work

From a question to a storythe press picks up.

We do not start from predetermined conclusions. We analyse the data, verify the findings and build the communication around what has editorial relevance.

  1. 01

    Identify the subject

    We start from the company, the data or a question and decide what is worth investigating.

  2. 02

    Analyse and verify

    We build the method, analyse the data and test the conclusions.

  3. 03

    Prepare and distribute

    We publish the results and prepare the materials for journalists.

  4. 04

    Track the coverage

    We monitor media mentions and how the study is used afterwards.

AIQU Research

The studies remain.After the campaign too.

We publish the studies, method, sources and limitations so conclusions can be consulted and cited after the media campaigns end.

Explore AIQU Research

Team

Analysis and media relations,in one team.

You work directly with the people who build the study or analysis, check the data and turn conclusions into stories for the press.

Meet the team
Cristina Sârb
Cristina SârbData analysis
Corina Oneț
Corina OnețEditorial and media relations

Let's get started

Let's find your company'snext press story.

You don't need a finished study brief. Tell us what your company does, what data you have or what you'd like to find out. We'll identify the opportunities and discuss how to turn them into a data-driven PR project.

Start a project